BUILDING THE PRODUCTION ORGANIZATIONS BEHIND AMBITIOUS CREATIVE WORK
Head of Integrated Production and Director of Operations at Plural, a Publicis Groupe studio. I lead integrated production across live action, photography, social, digital, print, OOH, broadcast, and emerging technologies for brands including Amazon, Verizon, Walmart, BMW, Porsche, Coca-Cola, Bath & Body Works, OREO, and AutoZone.
JULIO PEDROZA
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About
Julio Pedroza is Head of Integrated Production and Director of Operations at Plural, a studio within Publicis Groupe.
Over the past decade, he has built three production organizations from the ground up, designing the teams, operating models, and production systems that help ambitious creative work get made.
Today, he leads integrated production across live action, photography, social, digital, print, OOH, broadcast, and AI-supported workflows, overseeing strategy, operations, P&L, and multidisciplinary teams from the first creative conversation through final delivery.
He has led work for Amazon, Verizon, Walmart, BMW, Porsche, Coca-Cola, Bath & Body Works, OREO, and AutoZone, building production environments where creative ideas can scale without losing quality.
FEATURED REEL & INK!
RETAIL TOUCH POINTS
Bath & Body Works Engineers Holiday ‘Scent Takeovers’
LITTLE BLACK BOOK
Powell’s Books' ‘Adapted by Anyone’ Invites Readers to Reimagine the Classics.
BATH AND BODY WORKS SITE
Where Holiday Spirit Meets Scent: Bath & Body Works Unveils Immersive Holiday Campaign.
ADS OF THE WORLD
We’ve all seen countless movies made by others, but this campaign invites people to take part in the creative act of making a movie in their own minds.
ADAGE
10 creative campaigns to know about today.
ADAGE
New York Blood Center advises Gen Z: Date those who donate.
LITTLE BLACK BOOK
New York Blood Centre Turns Bad Dates into Bold Call to Donate.
MEDIA POST
Seeing Red: 'Date' Those Who Donate Blood.
SHOOT ONLINE
Top Spot of the Week: Some Heartfelt Relationship Advice From New York Blood Center and BBH USA: “Date Those Who Donate”
ADFORUM
NYBCe - "Date Those Who Donate"
LITTLE BLACK BOOK
This Nutrition Bar Campaign Proves It's Pretty Much Perfect.
LITTLE BLACK BOOK
Bath & Body Works Invites Everyone to Come Together through the Power of Fragrance This Festive Season.
PEOPLE
Oreo Takes Over the Last Blockbuster to Celebrate the Return of Oreo Cakesters.
ADAGE
This mental health campaign brings therapy sessions into video games.
Reel me in. Let’s ink what’s next!
Whether it's a live action campaign, a photography production, a social content program, or building a production operation from the ground up, I work with brands, agencies, and partners from brief to delivery. Drop a line and let's figure out what we can make together.